Mahua FunAge signed a contract to build a “new space for Shaoxing yellow wine town in Mahua FunAge”; Zhou Qing wine industry returned to the hometown of yellow rice wine to create a “Zhou Qing living room”; The original IP image of “the younger the longer” was officially released, and the night economic light and shadow show struck … Recently, the Shaoxing Yellow Wine Town (Dongpu) Investment Conference held in Shaoxing Xianheng Hotel promoted a number of new investment achievements to the outside world.
Shaoxing rice wine town (Dongpu) merchants in Taitai started the scene in an all-round way. Photo courtesy of the event organizer
Shaoxing rice wine town (Dongpu) is the birthplace of Shaoxing rice wine, the wing of Shaoxing Jinghu New District’s “one heart and two wings” Chinese culture, and is at the core of the integration of Yuecheng and Ke Qiao. The project covers an area of about 1,800 mu and is divided into three sections: Yuehongli, Yitaili and Huadiaoli. It has become a provincial-level characteristic town in Zhejiang Province, the first batch of demonstration sites for cultural construction of characteristic towns in Zhejiang Province, and a provincial-level model for the construction of beautiful towns in the new era.
Since March this year, the renovation and upgrading project of the core area of the ancient town has been started in the yellow wine town, and a total of 15,000 square meters of houses have been repaired, and the scope of investment promotion has been riveted to form the “Phase I (planning) of investment promotion in Yitaili”, and the investment promotion work has been carried out simultaneously. Dong Minhua, secretary of the Party Working Committee of Dongpu Street, Yuecheng District, Shaoxing City, and secretary of the Party Working Committee of the Yellow Wine Town Management Committee, said that the next step of the management Committee will closely focus on the five key words of “old house, new format, yellow wine flavor, night economy and youth”, and look forward to more high-quality brands coming to the town to jointly build a brighter future for the town, improve the quality of the city and show the new image of Shaoxing city as “the world yellow wine capital, the cover of Shaoxing city”.
At the investment promotion conference, the new space project of Shaoxing Yellow Rice Wine Town in Mahua FunAge and the Zhou Qing Wine Industry Project were signed on stage, and the night economy format and IP of Yellow Rice Wine Town were also released.
“Shaoxing has a very strong cultural core, which attracts us to create this customized script together with the yellow wine town management Committee. After that, we will do three theme banquets:’ birthday banquet, wedding banquet and invitation banquet’, so as to integrate Shaoxing’s yellow wine culture and wedding banquet culture into this work, and convey the concept of more happiness and more happiness to the general public in Shaoxing, and at the same time make this work an influential cultural symbol in Shaoxing and even the whole country.” Jiang Yanling, general manager of Hangzhou Mahua FunAge Performing Arts Agency Co., Ltd. said.
At this investment promotion conference, the details of the long-planned night economic light and shadow show scheme of rice wine town were announced for the first time. How to make the customer base of yellow rice wine younger and more diversified? How can tourists experience the charm of ancient town and yellow wine culture more personally? This is the goal of creating a light and shadow show in the yellow rice wine town. Qiu Yongjian, design director of Dafeng Digital Arts and Technology, said: “Dafeng will create an extremely shocking visual feast for the Millennium ancient town through the integration of high technology and culture, and also provide a new place for tourists to travel at night, bringing visitors thousands of years of historical and cultural immersion and personal experience, further activating the night economy of the ancient town and promoting the transformation and upgrading of the ancient town.”
The exploration of the new trend in the rice wine town is diversified. In this conference, the original IP image of the rice wine town “the smaller it is” was officially unveiled. The secondary IP with its own traffic further narrows the distance between rice wine town and tourists, and paves the way for the industrial extension of rice wine culture..The town of rice wine spreads in the form that young people like, telling Dongpu story, rice wine story and Shaoxing story well, and promoting the creative transformation and innovative development of traditional rice wine culture.